At Moorgate, we don’t just produce press releases and hope that they are covered by the media. Our campaigns generate the content required to ensure your messages reach the right audience – this is what we mean by “communicating expertise”. News or profiling campaigns need to be complemented by the use of thought leadership tactics. Only then will market challengers be heard and incumbents retain their lead.
This content can include whitepapers, OpEds, features, profiles, case studies, Q&As, FAQs, market surveys, collateral, videos and social media (and, yes, press releases too!). It can also include events such as roundtable discussions, panel discussions or targeted conferences (perhaps for invited clients): arranged and executed by Moorgate and, again, used as strong fuel for news-based PR campaigns.
– Dominic Broom
CHead of Sales and Relationship Management for EMEA, BNY Mellon Treasury Services.