CEO, Falcon Group
Moorgate Communications was born out of frustration with existing media and public relations offerings. At its heart, finance is about expertise. Yet too few PR agencies focus on this core strength of the sector. Moorgate’s aim is to put our clients’ expertise right at the heart of our campaigns.
Indeed, this process usually starts with a Positioning Paper that sets out the objectives, audiences and messages for any campaign before developing a strategy and tactics. Moorgate then proactively goes about producing and placing content in line with this agreed Positioning Paper; whether whitepapers, commentaries, deal and client case studies or news stories.
Of course, in-house communications teams are usually well-informed and equally keen on communicating expertise. Yet many are stretched to the limit and need a trusted and knowledgeable partner to help correctly raise the profile of complex areas of the business.
Introduction to Moorgate from the CEO: