Moorgate is a financial PR agency that understands the nuts and bolts of finance. This includes areas such as trade, transaction and treasury banking – including payments – corporate and investment banking, market analytics and market infrastructure (including fintech). These are all technical areas aimed at sophisticated and knowledgeable audiences. This means that communications campaigns for these sectors must convey convey that deep sector knowledge. They must be about “communicating expertise”.
Moorgate spends time getting under the skin of our clients. Our aim is to produce bespoke campaigns that succeed because of – rather than despite – the complexity of our clients’ messages. Such a thorough understanding comes about, in part, from the application of a consistent and dedicated team working on each account: led by a dedicated Account Director.
A key document for Moorgate is the Positioning Paper. Generated at the start of all campaigns, it helps establish the key objectives – as well as the messages and audiences – for our communications work. From here, we develop a tailored strategy with some supporting tactics: helping us calculate the correct approach to communicating your expertise.
– Roberto Rivero
EMEA Head of Market Development, S&P Global Ratings.